Selling product at Target® requires a disciplined approach, strong merchant relationships, digital marketing expertise, and a deep understanding of the retailer’s financial expectations. As an experienced Target® broker, Mueller Yurgae Associates provides comprehensive support to help brands compete and win at one of the most influential retailers in the country.
Our MYA Target® Team is based in Minneapolis, minutes from Target® headquarters. This proximity allows us to maintain strong relationships with merchant teams, meet in person for line reviews, and conduct regular quarterly status calls. As a food broker at Target® and across key CPG categories, we understand the retailer’s internal processes, margin expectations, and performance benchmarks.
We manage every aspect of selling product at Target®, including:
As a broker at Target®, MYA helps brands forecast, model, and negotiate components to protect profitability while meeting retailer expectations.
Running Target® ads effectively requires expertise within Roundel, Target’s® digital and media platform. Our team manages Target® Sponsored Search ads on behalf of our clients, aligning brand strategy with retailer initiatives to maximize return. We coordinate directly with Roundel to ensure proper setup, execution, optimization, and reporting. Our team continuously monitors campaign performance, adjusts bids and targeting, and provides clear recaps tied to retail movement. Our Digital Marketing Team specializes in building and managing Sponsored Search campaigns on Target.com. From keyword strategy and campaign structure to bid management and performance optimization, we handle the full lifecycle of your campaign.
We set up campaigns, monitor daily performance, implement optimizations, and provide transparent reporting. This eliminates the need for outside digital agencies and removes additional administrative fees, while maintaining alignment with your retail strategy.
Using advanced analytics and retailer reporting tools, MYA transforms Target® performance data into actionable business insights. By integrating POS data from POL with third-party analytics platforms, we measure promotional effectiveness, monitor item velocity, and evaluate performance across specific events and time periods. This data-driven approach allows us to identify opportunities, optimize execution, and deliver recommendations tied directly to measurable financial results.
As a full-service Target® broker, MYA provides comprehensive support across every stage of the partnership. From item authorization and headquarters negotiations to Target® advertising, digital optimization, and ongoing performance management, our integrated sales, analytics, administrative, and digital teams work together to position brands for long-term, profitable growth at Target®.
We would love to have a conversation and see how MYA would be a good fit for your brand.
