Mueller Yurgae Associates (MYA) is proud to announce that we have been named the 2026 Hy-Vee Broker of the Year, marking the fifth time in company history that we have received this prestigious honor.
The award was presented on June 8, 2026, following the 2026 Hy-Vee Supplier Appreciation Golf Outing at the Ron Pearson Center near Hy-Vee’s Corporate Office. Accepting the award on behalf of MYA were President Jeff Yurgae, Executive Vice President Chris Yurgae, and Executive Vice President Bob Gostomski.
This latest recognition adds to MYA’s previous Broker of the Year awards received in 2009, 2012, 2016, and 2019. Following the 2019 award, Hy-Vee suspended the Broker of the Year program as a result of the COVID-19 pandemic. With the award returning in 2026 for the first time in several years, MYA is honored to once again be selected as Hy-Vee’s top broker partner.
For more than 50 years, MYA has built its reputation on delivering exceptional service, industry expertise, and a commitment to helping both manufacturers and retailers succeed. Receiving Hy-Vee’s Broker of the Year Award for the sixth time reflects the dedication of our entire organization and reinforces the strength of our long-standing partnership with one of the Midwest’s premier retailers.
“We are incredibly honored to receive this recognition from Hy-Vee,” said Jeff Yurgae, President of Mueller Yurgae Associates. “This award is a testament to the hard work, commitment, and passion of our entire team. Every day, our associates work to create value for both our manufacturing partners and Hy-Vee, and we are grateful for the trust Hy-Vee continues to place in us.”
A key factor in MYA’s success at Hy-Vee is our unmatched retail coverage. Our dedicated Hy-Vee retail team provides 100% store coverage, ensuring representation and support in every Hy-Vee location. This level of commitment allows MYA to maintain strong relationships at the store level, execute programs effectively, identify opportunities, and provide real-time insights that help our clients grow their business.
At MYA, we believe being a great broker partner goes beyond simply representing products. It means serving as an extension of both the retailer and the manufacturer. Our team works closely with Hy-Vee’s merchandising, category management, operations, and store teams to ensure programs are executed successfully and consumers have access to the products they want and need.
This achievement would not be possible without the dedication of MYA’s Hy-Vee team. From account managers and retail representatives to support staff and leadership, every member of the organization plays a role in helping our clients and retail partners succeed. Their commitment to serving Hy-Vee every day is what continues to set MYA apart.
As the retail landscape continues to evolve, MYA remains focused on investing in the people, technology, and resources necessary to provide best-in-class service. We take great pride in being recognized as Hy-Vee’s Broker of the Year and remain committed to earning that trust every day.
We would like to extend our sincere gratitude to Hy-Vee for this tremendous honor and for the partnership we have built over many decades. We also thank the manufacturers we represent for their continued confidence in our team.
Winning the 2026 Hy-Vee Broker of the Year award is not only a celebration of what MYA has accomplished, but also a reflection of the relationships, teamwork, and commitment that will continue to drive our success moving forward.
